AdUnit expands product portfolio with Native and Social Media Advertising

With the current release of March 15, 2021, AdUnit customers can now also place and manage Native and Social Media Ad campaigns, in addition to Display and Video ad campaigns. Agencies and publishers thus have a new cross-channel solution at their disposal.

Native Ads help to track performance objectives even better and optimise the reach of a campaign. A special feature is that all campaigns can be controlled via the simple user surface or a seamless integration. The services provided by AdUnit have been integrated as a SaaS solution already for Display and Video Ads. The new products perfectly complement this solution and turn every Content Management System into an interactive distribution platform.

“By combining Social Media Campaigns with the programmatic channel, we simplify the booking procedure for our customers and open up new potentials arising from the combination of both channels. This holistic approach is unique in Switzerland”, commented David Pereira, Chief Revenue Officer, speaking about the new AdUnit product.